CLIENT: Raffaello.
CHALLENGE: Organizing Raffaello zone at the Moscow International Festival of Gardens and Flowers in the Muzeon park.
SOLUTION: Raffaello Wedding Garden is a romantic place, where on Fridays and Saturdays young couples could spend their wedding ceremony with a pre-request on the Raffaello promotional site. We've developed a brand-zone concept and implemented this project in terms of producing, building, activation holding, program creation, full service in the zone and control over its staff.