CLIENT: Henkel.
CHALLENGE: Engaging customers and partners in the Company's social activities on the environment protection. Paying attention of the large number of people to the environmental respect. Attracting new customers and increasing the loyalty of existing ones.
SOLUTION: We've developed a promotional concept and its mechanics. We've also developed its KV and POSM visual and adapt them; designed and produced gifts for a purchase (ecobags and ecostikers). We've produced and placed POSM in outlets.